‘Would You Like To Be Unconscious?’

Earlier this week, an article in Forbes spoke of the pros of ‘unconscious branding’. We have often heard of unconscious branding but this article reminds us of how effective it really is. Many customers grow wary of advertising because it is thrust upon them. However, through unconscious branding, they are exposed to the brand without actually being made aware of it. Some part of the audience’s brain connects with it and acknowledges the product on being confronted with it later. Often, it is the company logo that achieves this objective. Apple’s apple has crept into the nook and cranny of our lives and is synonymous with most of our digital needs. You need no introductions, no summaries. You know what Apple is.... read more