On March 3rd 2014, at 7.06 AM, Twitter encountered a flood of traffic that knocked the service out for a couple of minutes. The reason for this flurry of activity being a ‘selfie’ taken by Ellen DeGeneres with Bradley Cooper, Jennifer Lawrence, Kevin Spacey, Brad Pitt and others at the Oscars. While the picture was appreciated by fans all over, it must be appreciated more by Samsung, the manufacturer of the phone used for the selfie. In what is an excellent bit of product placement, Samsung can rest smug for a while in the presence of competitors like Apple and Nokia. While Twitter was started as a microblogging service that people used to connect and express themselves, today, tweeting might be your portal to a larger clientele. In a study conducted by the Internet Advertising Bureau in 2013, four out of five consumers told researchers that they would be more inclined to buy a brand after being exposed to its social media presence. According to the research firm eMarketer, 2014 will see a double digit growth in Twitter users in the UK alone. The Middle East has also established a large media presence with Saudi Arabia being the nation with the largest number of Twitter users (32% of the population). So if you are yet to engage an active Twitter presence, it might be time to reshuffle your priorities. Given the rate at which Twitter is growing, a tweet is no more light talk.
No comments:
Post a Comment