When Brands Go to Prom!

When Brands Go to Prom!

So it’s Prom season out in the West and while this particular rite of passage is yet to reach its full potential in the Middle East, brands elsewhere are (knowingly or unknowingly) capitalizing on the opportunity. If not for good marketing, it does well for hilarity! For youngsters looking to bring their dates the best of both food and flowers, say hello to KFC’s Drumstick Corsage! In what sounds like an odd April Fool’s joke, KFC has joined hands with Louisville based florist Nanz & Kraft to create the finger lickin’ corsage, composed of baby’s breath flowers and your choice of fried chicken, all for the thrifty sum of $20. If that seemed weird, wait till you hear what Netflix did for prom! Given how inseparable the internet and teenagers have become, it is no surprise that 17-year-old Muthana Sweis of Chicago asked Netflix to be his third wheel at prom, given his request was retweeted a 1000 times. Netflix said yes and provided the kid with a tuxedo, car and chauffeur, all of which was based on his selection, from the movies or TV shows the service carries. It might seem more than queer but this is the kind of thing that gets people saying, “Hey, did you hear about…?” With the Colonel Sanders’ special and a John Travolta look-alike chauffeur, prom does not get better than this, nor does marketing get a wider reach!