When Mark Zuckerberg made the decision to buy WhatsApp for $19 billion, many people called him a fool. This about the man who, based on his vision of connecting the world, created a social networking service, which when it celebrated its 10th anniversary in the first week of February had more than 1.23 billion users and was worth more than $134 billion! Mark Zuckerberg is no fool. He is a man who takes risks and is rewarded well for them. When Google bought YouTube in 2006, it was considered a terrible mistake and look how that turned out! Life is a gamble and so is everything in it. Advertising has seen its own share of the unconventional. When you follow a particular pattern for too long, the monotony starts affecting people. So wouldn’t you say it’s time to revamp everything about you and your brand? Get a new look, a new feel. Though people might take time to get used to it, a change is always refreshing for everyone. You need not make a gamble with $19 billion at stake but being a little adventurous now and then might just be what you need to sustain the interest of your audience.
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