‘Oh, Be A Sport and Advertise!’

Today, the UAE was picked to host the IPL matches and with the giant of cricket matches coming to Dubai, it is only natural to think of how attached advertising is to sports now. Scanning pictures of matches, right from the barricades to jerseys to everything in and around the game seems to be an outlet for some sort of promotion. According to a study by independent media shop, Horizon Media, corporate sponsorships on sports jerseys could generate more than $370 million in advertising value! For fans besotted with players, buying products they advertise is a way of expressing their support and affinity to them. With IPL ads costing roughly around $8000 in 2013, it is a far cry from the price of a 30 second slot in the Super Bowl which comes up to $4 million. Boasting a viewership of more than 100 million, these slots are however not that effective in terms of ROI as a study by the research firm Communicas revealed that ‘only one in five Super Bowl commercials leads to a sale, or intent to purchase’. Perhaps, all that advertisers are looking for are a chance to get established in the big leagues and create an impression on the minds of viewers, without expectancy of action immediately. Whatever the reason, sporting can definitely look up to advertising, to continue to be a great source of revenue.for more blogs click here