Yesterday Facebook crossed a new milestone, accumulating 100 million users in India, the second country after the United States to reach this incredible number. There is no doubting it. Facebook is the ultimate representative for social media. Overthrowing Orkut soon after its inception, Facebook continues to remain a favorite, so much so that Twitter looks a lot like Facebook after attempts to make its interface more user friendly.
So what does the Facebook Factor means for brands? It means you should be invested and heavily invested in your Facebook page. Facebook is a landmine of opportunities for small businesses and for big ones hoping to increase penetration. Many home businesses have grown through their Facebook pages. Get a person to like a page and ask him to share it and before you know it, a thousand people who have not heard of the brand before, know of it in seconds. And who does not have a Facebook page these days? Right from actors to politicians to public figures like ‘Grumpy Cat’ have their own pages! Even prospective employees are known to check out their employer’s page before joining. The more updated and interactive your timeline is, the more people get to see it. Facebook is also a good way of raising awareness about new promotions that you may have available. Many pages also follow current trends to increase audience participation. Most recently, several pages invite people to send in selfies and get gift hampers. In 2013, 53% of marketers said that they had found their customers via Facebook and increased sales by more than 50%. 81% of consumers have admitted to being influenced by social media posts from friends and 71% made a purchase based on social media referrals and 78% made purchases based on the company page’s posts. Facebook is an effective and relatively cheap way to engage people and to tap into the huge population of people unaware of your product’s existence while establishing brand loyalty.
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