Observing the ‘She’ Factor

They constitute more than half of the total world population and according to a report by She-conomy, account for 85% of all consumer purchases including everything from automobiles to health care and spend about $5 trillion annually and yet, very few companies market exclusively to them. Yes, we are talking about the fairer sex and how important it is to reel them in, if you need to have any shot at success. According to the afore mentioned report, 91% of women say that advertisers don’t understand them. Where are we going wrong and how badly is it affecting us? Most ads stereotype women, make assumptions and portray them as a necessary accessory to the man of power. Others create unrealistic portraits of women themselves. Who are these impossibly altered, photoshopped pictures fooling? If anything, they just make women more resentful and inferior. According to Women’s Marketing Inc, 46% of women will first check their smartphones when they wake up in the morning readmore..