It was 2012 and Melbourne Metro was growing worried about increasing accident rates. What would be the best way to tell people to be careful? A regular public service message would just be a channel changing trigger. All of us love to be independent and dislike being told what to do…..unless the speaker is an adorable animated character who died a gruesome death! Ah, yes! Which of us has not watched ‘Dumb Ways to Die’ a hundred times and had that catchy tune stuck in our heads for weeks? This is one ad that is entertaining, humorous and thought-provoking. The greatest feat it accomplishes is that it explores a gruesome matter like accidental death in a manner that is not offensive. Every aspect is perfect. Imagine having human characters or a more melancholic tune or a realistic setting to convey this same thought. It is almost certain that the viewers will feel troubled, disturbed, threatened and irrationally afraid. .. read on ..
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