All jokes aside, this cartoon has more than a grain of truth to it. Many have suggested that cave paintings might have been the first form of content marketing and before we shrug this idea aside, why not? Would it seem too presumptuous to assume that some of these paintings might have been ‘wanted’ or ‘for sale’ flyers? Say, the first man who invented a blunt instrument paints a picture of it on his wall. Others will be interested and intrigued by it and approach him for a similar instrument and barter something to acquire it. What is otherwise known today as advertising. Today, we have (way too) many forms to express ourselves. Your friends know exactly what latte you are drinking, in what sized cup, from which Starbucks, at what time of day. Regardless of whether they want to or not, you have a way of letting them know. What about our ancestors? Imagine old grandpa Joe had bagged the biggest bison around, wasn’t it his right to put it up on his wall? And that’s exactly what he did! So even before we learnt to make proper clothes, we had made crude forms of Facebook and Twitter, where a wall was an actual wall, where there were no 140 characters limitation and paintings were the accepted form of communication. Advertising and social networking are more elemental to our existence than we realize and form an integral part of our evolution, to the tech savvy creatures we now are. The cave paintings are so much more than an art form; they are the embodiment of a communicative creature, struggling to find release, from the silence that entraps him; they set the foundation for what would later define most buyer-seller relationships.
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