When the Nom-Noms Met the Ad People

Have you seen ‘How I Ate Your Butter’ or were you too busy with ‘The Dimsums’? Better yet, did you have your head buried in the ‘Game of Cones’ or were you caught up in ‘Baking Bread’? If you think this post is about food, let’s stop you right there. Look a little closely and you will see these names morphing into ‘How I Met Your Mother’, ‘The Simpsons’, ‘Game of Thrones’ and ‘Breaking Bad’, all popular TV shows. Zomato had you fooled, like it had us all. A popular online restaurant guide, it has grown from humble beginnings to an omniscient, omnipresent food guru to many lost souls, wandering in a world of gastronomical plenty. With its growth, the creative team at Zomato has been showing incredible skill. Released in keeping with the Primetime Emmys, the aforementioned titles and their graphics garnered considerable attention on social media. Timing: Check! Humor: Check! Ingenuity: Check! Zomato does it right. For everybody who did not know, when nom-noms meet ad people expect wondrous creations like Zomato’s ‘Primetime Yummies’.

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