When Seeing is Savoring!

Advertising for food is a difficult task. Food is an exploration of all the senses. You have to see it, smell it and feel it as much as you need to taste it. The Carte Noire ads manage to do all this and more just by sight. No words, no promises; just the art of cooking. Every step is pure poetry; there is such beauty and sensuousness to it, that the viewer is drawn irrevocably in. The pure freshness of milk and the delicate yellow batter, dusted with flour to create soft, fine textured dough, the splitting of egg shells, the graceful churning, the burst of baked goodness, the infusion of fine, filtered coffee, the silky texture of freshly made cream, the soft glow of satin-like pink, the heat of the oven, the smell of coffee and freshly baked scones create the feeling of actually witnessing the chef in action. When the preparation is complete, we are on our toes, drooling over the miracle created right before us. The video is so effective that it can instigate hunger and craving in anyone watching it. This is the result of excellent cinematography that captures everything, right from the condensed droplets on a lid to the dark brown of individual coffee beans. When it comes to video ads, imagery that tempts your audience to the point of physical pain is a win-win!