Proactive Web-activity

Wherever you are, just lift your head and look around you for a second…what do you see? Zombies. No, this is not a game. The age of technology has actually made us zombies. Be it the metro platform, the elevator to work, the quaint little coffee shop or even while waiting for the signal lights to turn, people everywhere are glued to their phone screens. Wait, are you reading this on your phone right now? So what does this mean for buyer-seller relationships? In a country like the UAE where the smartphone penetration is around 71%, it means that most decisions are made via phone now. According to The Online Shopping Behavior 2013 study by MasterCard, 51 per cent of consumers in the UAE went online to shop last year, the highest in the Middle East region; and with today’s news of Etisalat’s offer to upgrade from 2G to 3G service, with the launch of the first UAE smartphone for Dh299, with free monthly 100MB data capacity for 6 months, browsing in UAE seems unlikely to slow down anytime soon. To know more information please visit: http://www.digitalcanvasme.com/blog

The Game Of Illusions: Dare to Play?

The ad above is for the Brazilian news magazine, Veja. To highlight the fact that there are two sides to every story, they used the power of optical illusion, hiding a word within a word. So what you decipher as a ‘bomb’, might actually be a ‘bluff’. Advertisers often use optical illusions to blow the minds of consumers. The process of discerning an unpredictable and mysterious advert, while balancing rationality with sensibility, makes for an enjoyable and memorable experience. Another advantage that comes with this sort of advertising is that people will take the time to watch your ad more than once! While they usually skim through any kind of advertising, people like to repeatedly watch ads with optical illusions to figure out exactly where illusion gives way to reality and vice versa. While many automobile companies have put this technique to good use, Honda deserves a special mention. The visual effects are uncanny and keep you guessing at every twist and turn, till you question reality and believe you have seen it all. But have you really?
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How about a drink on the Moon?

Back in the 90s, Sports Day, at least in this part of the world, meant lots of running, lots of heaving, lots of falling, lots of embarrassment and lots of Pocari Sweat. If someone had told kids then, that this particular drink would be the first to advertise on the moon, they would have laughed. But Pocari Sweat will have the last laugh now, for it is flying to the moon in October 2015! In what The Verge categorizes as ‘the first commercial product delivered to another world for marketing purposes’, Japanese beverage maker Otsuka will be sending the 1kg titanium can to the moon on the SpaceX funded Falcon 9 rocket and will be deposited there by Astrobotic Technology’s “Griffin” lander. The can is like a time capsule and can survive up to 30 years on the moon’s harsh terrain. It will be packing silver disks with laser inscriptions of dreams sent by children from across Asia and a powdered form of the energy drink (to be mixed with moon water), which is to be opened by future explorers. The company believes that it will act as a mini billboard for the brand on lunar surface, while inspiring children to become astronauts. While Tang has accompanied astronauts on several missions, Pocari Sweat will soon be laying claim to being the first beverage on the moon, in an attempt that is truly ‘out-of-this-world’. What is a small step for one can, will soon be a leap for beverage branding. Read more