Dad Knows Best… (well, he tries to) This year, for Mother’s Day, American Greetings made a video, which celebrated Motherhood as the World’s Toughest Job. It went viral with more than 20 million views on Youtube and if fathers felt slighted or ignored, there’s good news for you! American Greetings has come up with a sequel and while it does not inspire the feeling that fatherhood might equally be tough, it conveys what it’s really all about. The video shows actors auditioning for the role of the father (it often appears as if Phil Dunphy from Modern Family is taken as the role model for the character) and what ensues is a sequence of hilarity. It shows how fathers appear clueless and comical when posing as the bad cop and are as confused about the process of child rearing as the child himself. Ultimately, when your child comes to you for real advice, there is no script to go on. It’s all about reaching from the heart, remembering what your parents told you and telling your child that you love them and are there for them, no matter when or what. While some fathers might feel that the video has underestimated their importance, it has definitely captured the father-child bond for what it is: playful, fun and confusing but a process of growing in love for both.

Dad Knows Best… (well, he tries to)

This year, for Mother’s Day, American Greetings made a video, which celebrated Motherhood as the World’s Toughest Job. It went viral with more than 20 million views on Youtube and if fathers felt slighted or ignored, there’s good news for you! American Greetings has come up with a sequel and while it does not inspire the feeling that fatherhood might equally be tough, it conveys what it’s really all about. The video shows actors auditioning for the role of the father (it often appears as if Phil Dunphy from Modern Family is taken as the role model for the character) and what ensues is a sequence of hilarity. It shows how fathers appear clueless and comical when posing as the bad cop and are as confused about the process of child rearing as the child himself. Ultimately, when your child comes to you for real advice, there is no script to go on. It’s all about reaching from the heart, remembering what your parents told you and telling your child that you love them and are there for them, no matter when or what. While some fathers might feel that the video has underestimated their importance, it has definitely captured the father-child bond for what it is: playful, fun and confusing but a process of growing in love for both.

Brands Have an Addiction and it’s very BAD!

Brands Have an Addiction and it’s very BAD!

There is a way you can make cash and lots of it quick. No, it’s not illegal; it’s just a brilliant idea that no one has thought of yet and one we will be needing in the near future. It’s an SMR center! We have rehabilitation centers for people with alcohol and drug addictions, so why not a Social Media Rehabilitation center? And before anybody else, brands will need to be treated first! Yes, social media took the world by storm and yes, brands would have lost their presence if they had not liked, tweeted, pinned, poked fast enough but what is happening to brands now? Most are going overboard with social media. They do not know when to start and stop and while they forget to respect boundaries, they also forget that people have free will to stop following them as soon as they get irritating. Brands have developed a bad addiction and nobody shows this in a more entertaining way than Tom Fishburne aka the Marketoonist. As with life in general, brands need to cultivate moderation in their social media attempts. Continue..

Pack a punch!

Pack a punch!

Imagine meeting someone for the first time. What is the first thing you notice about them? Personality? That takes time. Posture? Maybe. But the most obvious would be appearance and it definitely tells a lot about a person, right from whether they are carefree and wild spirited to serious and ambitious. With increasing rapidity, we keep telling ourselves that appearances are deceptive but the truth of the matter is that, in any situation, it is the first thing we have to go on. Which is why packaging plays a major role in selling. If you are walking down the aisle of your local supermarket, out of the hundreds of products stacked together, your eye will be drawn to that which it finds most alluring. Colors can give a lot away. Earthy shades denote organic while black and gold are shades of luxury while bright colors call out to children. Also, how sturdy and compact the packaging is, will create an impression of your brand. Take the example of Apple’s iPad. The packaging is clean, white, classic and minimalistic. You know it is dependable and the lack of flamboyance makes it more convincing. Continue Reading..

The Call of the ‘Millennial’: Can Your Brand Respond?

The Call of the ‘Millennial’: Can Your Brand Respond?

Change is inevitable, especially in these times, when you are marketing to a range of people whose interests keep evolving. There is a new set of people, soon coming to charge and unless, you buckle up and know who they are and what they want, your brand can be in hot waters. They are the ‘Millennials’ and here’s what you need to know about them:

Who are the ‘Millennials’?

They are the Generation Y, with birth years ranging from the early 1980s to the early 2000s. Now, before you pooh-pooh them as a bunch of selfie-obsessed, social media crazed brats, know this: In the United States alone, there are 74.3 million millennials with a purchasing power of $170 billion! Interested yet?

Why do they matter to me?

If you think your brand will survive another ten years, they matter to you because very soon, they will form the majority of your consumer pool. In surveys, at least 45% of them think that brands play an essential role in their lives and yet, most 16-24 year olds complain that brands don’t take them seriously. The thing about this bunch is that, they know more about marketing and about their value as customers. They know that their activities online, can make or break a brand and they are not afraid to wield the wand. continue reading...

Divorce is not the answer. Shampoo Is.

Divorce is not the answer. Shampoo Is.

We are living in a time where divorce lawyers are making good money. Many happily-ever-afters are dying a soon and nasty death. China is no exception to the phenomenon. Around 3.5 million Chinese couples got divorced last year and a recent Leo Burnett ad for Procter & Gamble’s Rejoice shampoo has focused on this issue. Five minutes long & shown in black & white, the ad is in Chinese and has been watched more than 40 million times in the past month. Within a short time, the ad packs an emotional punch, exploring some landmark moments in the couple’s life, starting with the ending and ending with the beginning of their love. Better than many Hollywood romantic films, the ad is tear-jerking and poignant. The evidence of the ad, being for shampoo, is only seen in the guy’s fixation of stroking his wife’s hair. The ad ends with the message that around 100,000 of the divorced couples in China had reconciled. Trending with the hashtag, #IBelieveInLoveAgain,  Continue reading..

Not-So-Dumb Ways to Advertise

Not-So-Dumb Ways to Advertise

It was 2012 and Melbourne Metro was growing worried about increasing accident rates. What would be the best way to tell people to be careful? A regular public service message would just be a channel changing trigger. All of us love to be independent and dislike being told what to do…..unless the speaker is an adorable animated character who died a gruesome death! Ah, yes! Which of us has not watched ‘Dumb Ways to Die’ a hundred times and had that catchy tune stuck in our heads for weeks? This is one ad that is entertaining, humorous and thought-provoking. The greatest feat it accomplishes is that it explores a gruesome matter like accidental death in a manner that is not offensive. Every aspect is perfect. Imagine having human characters or a more melancholic tune or a realistic setting to convey this same thought. It is almost certain that the viewers will feel troubled, disturbed, threatened and irrationally afraid. Thanks to the ingenuity of its creators, ‘Dumb Ways to Die’ accomplished its purpose while acquiring 71 million YouTube views in 15 months. What is the product or service that you are offering today? Is it something that is essential but people are likely to turn a deaf ear to? Well, good news is that good advertising is all you need! Sometimes what is obvious is not what works. Sometimes acting dumb is what it takes to make a not-so-dumb idea.. for more information please visit: http://www.digitalcanvasme.com

The Emotive Super Power

The Emotive Super Power

Humans like to be thought of as rational, pragmatic beings but the truth of the matter is that, on most occasions, our heart and not our brains, pulls the strings. Our complexities lie in the way in which we experience, understand and correlate our feelings and emotions. For any product and producer, it then becomes necessary to make an emotional connection to the consumer. Anybody can say they care but how do you show it? One way would be reassurance. Dove’s Real Beauty Sketches became a big hit as it spoke to the deep seated insecurities in most women. By telling them that they are more beautiful than they think, Dove managed to convince them that the brand truly understood them. Another way would be to capture emotions that all of us feel or want to feel. Schwarzkopf’s A Declaration of Love only makes allusions to the product by subtle imagery. What is explored is love and thoughts that most people want said but fail to find words for. ‘Heart-touching’ is not a figure of speech when you think of this ad. A third method would be to let them know something about themselves that they had forgotten. Living in a time of stress and hardship, most people forgot that they had a fun loving, dancing child living inside them….read on

Advertising Services in Dubai

What works for one consumer might be a disaster for another but with a little priming and prying, we create art that appeals to everyone and yet, beckons to their unique individuality in intriguing ways. For us, every face is an identity, a story waiting to be discovered. We try to see you through your eyes and then work around your challenges and build up on your strengths to present your clients with pictures that pull the strings of the heart and motivate people to act. We specialize in the following and cater to varying needs of clients exclusively:

• Design
• Branding
• Online Marketing
• Production
• Social
• Marketing

Website: http://www.digitalcanvasme.com