Drama, drama, drama…everybody loves drama! The more gruesome, nerve-wrecking, gut-wrenching it is…the better! TNT, the American cable channel, got it right with their ‘Push to Add Drama’ campaign, at their launch in Belgium, in April 2012. A red button was placed in the middle of the street at a sleepy little town and those who were daring enough to push it for drama had set the ball rolling on quite the sequence. Right from a man on a stretcher rolling out of an ambulance, to street fights, to bikini clad women on bikes, to gun fights, to mob members, to footballers, it had it all. There would no doubt as to who people had to resort to, for their daily dose of drama. After all, hadn’t the campaign shown that they know what they are doing? But much like TNT, everyone should learn to add a little bit of drama. Have you noticed that a page left blank often inspires more speculation than one filled? Leave your audience wanting, waiting, build up the anticipation and then reveal yourself. You will be remembered for the sensationalism you helped create. They say good things come to those who wait. May be leaving people waiting, is what you need to do, to convince them that you are the absolute best.
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