A logo is a visual cue, a pictorial representation of the brand. Using typography, illustration and layout, they offer an easy way to create memorability and recognition. Logos can either show the name or the nature of the business but the best logos are the ones that find ways to combine both and therein, lies the magic. Often the brainchild of a skilled designer, some logos use negative space and visual deception to create hidden messages, which resonate the essence of the brand. The right logo can be pivotal for business. For those looking for inspiration, here’s a list of astoundingly creative logos, compiled by British plastic card maker, Oomph.
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