‘Check Frequently’ – This Is Not a Social Media Message

Social Media has proved to have many uses but thanks to the Breast Cancer Foundation, we have discovered a new one. In a witty yet profound ad, the logos of popular social networking platforms have been modified to imply a significant thought: ‘If only you checked your breasts as often’. While most of us are obsessed with our social media presence, this is a much needed reminder to keep check on reality. Ads on social issues are difficult to pull off as they should trigger a need for action with shocking revelations. The sketch figures that highlighted anorexia; the sushi wrapped in plastic, highlighting pollution or the mannequins dressed as children, placed behind billboards, to highlight child neglect, are some notable examples from the past. All of these ads intrigue and shock people into action, convincing them of the power and need for the messages they bring.