How about a drink on the Moon?

Back in the 90s, Sports Day, at least in this part of the world, meant lots of running, lots of heaving, lots of falling, lots of embarrassment and lots of Pocari Sweat. If someone had told kids then, that this particular drink would be the first to advertise on the moon, they would have laughed. But Pocari Sweat will have the last laugh now, for it is flying to the moon in October 2015! In what The Verge categorizes as ‘the first commercial product delivered to another world for marketing purposes’, Japanese beverage maker Otsuka will be sending the 1kg titanium can to the moon on the SpaceX funded Falcon 9 rocket and will be deposited there by Astrobotic Technology’s “Griffin” lander. The can is like a time capsule and can survive up to 30 years on the moon’s harsh terrain. It will be packing silver disks with laser inscriptions of dreams sent by children from across Asia and a powdered form of the energy drink (to be mixed with moon water), which is to be opened by future explorers. The company believes that it will act as a mini billboard for the brand on lunar surface, while inspiring children to become astronauts. While Tang has accompanied astronauts on several missions, Pocari Sweat will soon be laying claim to being the first beverage on the moon, in an attempt that is truly ‘out-of-this-world’. What is a small step for one can, will soon be a leap for beverage branding.


For more articles please visit: http://www.digitalcanvasme.com/blogs