Advertising - Brands ‘Bite’ Into FIFA

Social media usage especially that of Twitter, is all about being prompt. Brands who keep up with the times can make use of current events to promote themselves, a trend referred to as ‘real time marketing’. A recent example of this would be when Uruguayan star Luis Suarez bit opponent, Italian defender, Giorgio Chiellini’s shoulder, during a match in the ongoing World Cup. Brands took to Twitter with interesting takes on the issue. McDonald’s tweeted Suarez with a jovial appeal to take a bite out of a Big Mac if he’s hungry, while Nando’s, with a similar approach said, ”Hey @luis16suarez, if you’re that hungry, why not get your teeth stuck into something really tasty?”. Natural food retailer, Whole Foods, joined in with the message “This can be your dinner…ITALIAN FLANK STEAK PINWHEELS #WFMdish”, while TGI Fridays cheekily chimed in with, “I think it’s safe to say Uruguay was hungry for the win”. Cinnamon Toast Crunch expressed their opinion with “Biting is only okay when you’re made of cinnamon and sugar. #BanSuarez #WorldCup”. Listerine pitched in with “We recommend a good swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth” and Trident Gum exhorted “Chew Trident. Not soccer players. #ITAvsURU”. American beer Bud Light posted a picture of someone trying to open a bottle of beer with their mouth, with the caption, “Relax, they’re twist off. #biting #ITAvsURU”. While managing social media, making use of opportunities like this, can grab attention for your brand. Get into the flow of what’s trending and give your take on it. Now there’s a thought you can chew on!


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