This year, for Mother’s Day, American Greetings made a video, which celebrated Motherhood as the World’s Toughest Job. It went viral with more than 20 million views on Youtube and if fathers felt slighted or ignored, there’s good news for you! American Greetings has come up with a sequel and while it does not inspire the feeling that fatherhood might equally be tough, it conveys what it’s really all about. The video shows actors auditioning for the role of the father (it often appears as if Phil Dunphy from Modern Family is taken as the role model for the character) and what ensues is a sequence of hilarity. It shows how fathers appear clueless and comical when posing as the bad cop and are as confused about the process of child rearing as the child himself. Ultimately, when your child comes to you for real advice, there is no script to go on. It’s all about reaching from the heart, remembering what your parents told you and telling your child that you love them and are there for them, no matter when or what. While some fathers might feel that the video has underestimated their importance, it has definitely captured the father-child bond for what it is: playful, fun and confusing but a process of growing in love for both.
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