Imagine meeting someone for the first time. What is the first thing you notice about them? Personality? That takes time. Posture? Maybe. But the most obvious would be appearance and it definitely tells a lot about a person, right from whether they are carefree and wild spirited to serious and ambitious. With increasing rapidity, we keep telling ourselves that appearances are deceptive but the truth of the matter is that, in any situation, it is the first thing we have to go on. Which is why packaging plays a major role in selling. If you are walking down the aisle of your local supermarket, out of the hundreds of products stacked together, your eye will be drawn to that which it finds most alluring. Colors can give a lot away. Earthy shades denote organic while black and gold are shades of luxury while bright colors call out to children. Also, how sturdy and compact the packaging is, will create an impression of your brand. Take the example of Apple’s iPad. The packaging is clean, white, classic and minimalistic. You know it is dependable and the lack of flamboyance makes it more convincing. Continue Reading..
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