It was 2012 and Melbourne Metro was growing worried about increasing accident rates. What would be the best way to tell people to be careful? A regular public service message would just be a channel changing trigger. All of us love to be independent and dislike being told what to do…..unless the speaker is an adorable animated character who died a gruesome death! Ah, yes! Which of us has not watched ‘Dumb Ways to Die’ a hundred times and had that catchy tune stuck in our heads for weeks? This is one ad that is entertaining, humorous and thought-provoking. The greatest feat it accomplishes is that it explores a gruesome matter like accidental death in a manner that is not offensive. Every aspect is perfect. Imagine having human characters or a more melancholic tune or a realistic setting to convey this same thought. It is almost certain that the viewers will feel troubled, disturbed, threatened and irrationally afraid. Thanks to the ingenuity of its creators, ‘Dumb Ways to Die’ accomplished its purpose while acquiring 71 million YouTube views in 15 months. What is the product or service that you are offering today? Is it something that is essential but people are likely to turn a deaf ear to? Well, good news is that good advertising is all you need! Sometimes what is obvious is not what works. Sometimes acting dumb is what it takes to make a not-so-dumb idea.. for more information please visit: http://www.digitalcanvasme.com
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