The ad above is for the Brazilian news magazine, Veja. To highlight the fact that there are two sides to every story, they used the power of optical illusion, hiding a word within a word. So what you decipher as a ‘bomb’, might actually be a ‘bluff’. Advertisers often use optical illusions to blow the minds of consumers. The process of discerning an unpredictable and mysterious advert, while balancing rationality with sensibility, makes for an enjoyable and memorable experience. Another advantage that comes with this sort of advertising is that people will take the time to watch your ad more than once! While they usually skim through any kind of advertising, people like to repeatedly watch ads with optical illusions to figure out exactly where illusion gives way to reality and vice versa. While many automobile companies have put this technique to good use, Honda deserves a special mention. The visual effects are uncanny and keep you guessing at every twist and turn, till you question reality and believe you have seen it all. But have you really?
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